SKYN Says Yes, Yes, Yes for Australia鈥檚 Equality Vote with the Help of Sid Lee Paris
Condom brand SKYN is celebrating with Australia. Yesterday, the country announced that its citizens voted to legalize same sex marriage by 61.6%. To honour the occasion, SKYN and its agency Sid Lee Paris released a special film, 鈥淵es Yes Yes鈥.
The cheeky film features interviewees on the street expressing their enthusiasm for the vote in one word, 鈥測es鈥. As the video progresses, the 鈥榶eses鈥 become more rapid and more intense, hinting at an orgasmic finale.
The brand also posted several Instagram teasers in the days leading up to the results, featuring profiles of people framed by quotes 鈥 the answer to what makes them say 鈥測es鈥 in the bedroom and why they were voting 鈥測es鈥.
The brand rounded out the operation with an e-commerce activation, matching the percentage of 鈥測es鈥 votes with a 61% discount on all online purchases. The initiative was so successful that the entire store sold out in under 6 hours. SKYN helps Australians scream 鈥榊es鈥 in the bedroom every day, and with this operation, is helping them celebrate another performance well done.
