Skoda Gets On the Move in Quirky Kamiq Campaign
Skoda has launched a new campaign for its SUV Kamiq, directed by Stink's Manu Cosu.
For this campaign, Skoda focuses on their most compact SUV to date: the Kamiq. Translating to 'perfect fit', music company Audentity strived creatively to match its given name by migrating from its signature hip-hop/R&B style to a more playful and energetic realm of indie/pop.
The team at Audentity commented: "We played and recorded each instrument live to achieve an international but familiar sound and used our in-house vocalist to add an extra layer. The whole composition was then tied together with an analog mix. A great example of a team effort we must say."
