Santa Dons a Leotard and Goes Full Christmas in ALDI Australia Campaign
It鈥檚 been a bit of a year. The world鈥檚 tenser. Budgets are tighter. But it doesn鈥檛 have to end that way. Australians can still Christmas like it鈥檚 2019, thanks to ALDI鈥檚 affordable Christmas range.
To lead the joyous respite from reality, ALDI via BMF, has once again enlisted the help of the big red fella. And he鈥檚 looking more curvaceous than ever.
Dantie van der Merwe and David Fraser, creative directors, BMF, commented: 鈥淭he world seemed in need of a ridiculous escape, so it felt like a good time to reveal Santa鈥檚 hidden talents.鈥
General manager, BMF, Paul Coles, added: 鈥淭his Christmas, more than any other, demands a gifting and gourmet extravaganza. With an exceptional festive range, at ALDI prices, you can definitely go large this Christmas.鈥
The integrated campaign has launched with brand films running on TV and longer formats running online, supported by radio, OOH, catalogue, in store POS, website and social.
The campaign will also live across a series of 15 second retail spots to showcase ALDI鈥檚 great prices across its quality range of Christmas products.
