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Samsung and Paul Mescal Champion Performing Arts with 'Samsung Spotlight'

17/12/2020
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Taylor Herring launches the film shot on Samsung Galaxy S20

Samsung has announced the launch of 鈥楽amsung Spotlight鈥 鈥 a new initiative to champion young arts performers who have been adversely affected by the pandemic.

Paul Mescal, who has been named as the 鈥breakthrough star of 2020鈥 stars in the campaign鈥檚 launch film which features the Irish actor performing a dance routine inspired by the events of 2020

Paul who shot to fame in the hit TV show 鈥楴ormal People鈥 performs a 90-second contemporary dance composition in the film titled 鈥楲ockdown鈥, which aims to capture the mood of a tumultuous year.

The film was created and shot by Samsung to inspire young performers to get involved and take part in their new initiative 鈥楽amsung Spotlight鈥, which aims to champion emerging creatives in the arts and provide a platform for them to showcase their skills and talents in the wake of the Covid-19 pandemic.

London creative agency Taylor Herring are behind the campaign and created the launch film which was shot in ultra-high definition 8K video on the Samsung Galaxy S20 Smartphone.

The film showcases Mescal performing contemporary and modern dance, as well acting and physical theatre, to tell a personal story about the impact of the pandemic.

The highly emotive performance takes place in an abandoned warehouse, in which Mescal searches for a new stage,following the closure of theatre-stages and venues across the UK & Ireland. 

The film, which is set to a rousing classical score, sees the actor travel through the warehouse and perform to imaginary audience of mannequin-statues, symbolic of an absent audience that cannot be present due to the pandemic.

The performance includes Paul Leaping into the air, crawling across the floor, and 鈥榯utting鈥 鈥 a street dance style based on angular movements that create shapes and patterns with the arms and fingers.

鈥楲ockdown鈥 was choreographed over an intensive three-day period in London during lockdown with.Movement Director and former Strictly Come Dancing choreographer Richard Marcel Worked closely with Paul to create the routine.

Paul Mescal said: 鈥淭his project took me totally out of my comfort zone asI am not a dancer. Movement is something I loved doing at drama school and something that I鈥檝e missed doing since entering the industry. There are thousands of performers in the arts industry that have been affected by the closures of theatres, venues and stages who have and are going through an incredibly challenging time. I鈥檓 really proud to launch Samsung Spotlight which aims to help performers by giving them a platform to showcase their talents. I can鈥檛 wait to see what type of performances people come up with and I鈥檓 looking forward to judging the entries.鈥

Tom Morey, director of corporate marketing at Samsung UK said: 鈥淔ollowing the events of this year and impact on the arts industry Samsung wanted to provide a spotlight for arts students and creators across the UK and Ireland who have had their stage taken away from them. Samsung Spotlight Has been created to give performers the opportunity to share their talents and get the chance to have their work shared with the world.鈥 

Samsung Spotlight is open to all performance artists from across the UK & Ireland. Those wanting to get involved need to film their own audition-style performance of up to 90 seconds and submit via Instagram using the hashtag #SamsungSpotlight.

Performances can include any type of artistic style, such as dance, physical theatre, mime, self-expression, poetry or acting but must be a completely original piece of work.

Emmy nominated Paul鈥檚鈥 鈥楲ockdown鈥 film was created to inspire performers around the UK & Ireland To take part in the initiative. 

Paul will be judging the competition and will pick the top three winning films to be reshot in 8K with a full production crew using Samsung Galaxy S20 devices.

The three winning performers will have their content displayed across Samsung鈥檚 digital channels, in-store screens and will feature in a new digital advert.

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