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Grey has announced the promotion of Rui Nago to CSO Grey Tokyo, effective immediately. A highly regarded strategist, Rui joined Grey Tokyo in 2010 and has been responsible for developing the brand, creative, and overall communication strategies across many of Grey Tokyo’s global clients.

Most recently, he worked on P&G Pantene’s brand campaigns: #More freedom in job-hunting hair, The Hairy Tale, #PrideHair, and Domino’s Pizza Sanchoku (farm-fresh), to name a few. His purpose-driven strategies have played an instrumental role in Grey Tokyo’s regional and global award wins at the APAC Effies, AME Awards, Cannes Lions, The One Show, New York Festival, Spikes Asia, D&AD Awards, and ACC Awards, amongst others.

Rui Nago, “The world is changing with increasing speed, and we cannot see what the future holds in these times. I believe that strategy once again redefines a brand’s reason for existence, guides the brand in the right direction for their future, is creative, and is becoming more and more crucial. I am excited to help create many clients’ future whilst leveraging Grey’s strength of seamlessly connecting strategy with creativity.”

Yukiko Ochiai, president and CEO, Grey Tokyo, “Rui is an exceptional strategist, successfully driving Grey’s effectiveness agenda to bring success to our key clients. He has been a fundamental contributor to our recognition as Spikes Asia Agency of the Year 2022, alongside our 2021 APAC Effie wins. He will be instrumental in relentlessly playing different combinations of strategic skills from within the group to enhance our creative solutions and help our clients navigate their way through a challenging and changing world.”