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RIMOWA's Iconic Grooves Join the Path to the Olympic Games

31/07/2024
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Anomaly developed the bespoke campaign for the 2024 Paris Olympics

RIMOWA's 'Engineered for Life' campaign from Anomaly celebrates RIMOWA cases as lifelong companions, honouring its legacy and resilience as they accompany travellers on journeys near and far.

There鈥檚 no greater journey than the path to the Olympic Games. This campaign brings the iconic grooves of RIMOWA's Original Cabin together with the enduring journey athletes embark on toward this monumental global event. Displayed in and around Paris during the Games, they are a visual celebration of RIMOWA鈥檚 brand belief that no one builds a legacy by standing still.

Camilla Harrisson, CEO, Anomaly London said, 鈥溾楨ngineered for Life鈥 is a testament to RIMOWA鈥檚 dedication to providing travellers with a lifetime of exceptional journeys. Through this campaign, RIMOWA speaks to consumers looking for a suitcase that is a reliable companion that can resist the passing of time and makes memories along the way.鈥

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