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RIMOWA Celebrates Luggage Built Over a Lifetime of Journeys

22/05/2024
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Campaign from Anomaly highlights timeless design and strength

For well over a century, RIMOWA has cemented its position as a leader in the world of travel, a feat owed to the timeless design and expert craftsmanship behind its mobility tools. Now, the German Maison is proud to present its latest campaign 鈥楨ngineered for Life鈥, celebrating the foundational values that define its legacy and the resulting companionship embedded within each of its creations. 

With the iconic Original collection in focus, the dynamic campaign looks to the enduring bond between purposeful travellers and their cherished RIMOWA suitcases, taking viewers on a journey through their evolution. 

The campaign kicks off with the cases鈥 beginnings in RIMOWA鈥檚 historical factory in Cologne as they pass through the expert hands of the Maison鈥檚 craftspeople, then chronicles their way to their owners who proudly bear the marks of their journeys - dents, scratches, and stickers. 鈥楨ngineered for Life鈥, as directed by the duo rubber band., goes on to proudly showcase RIMOWA鈥檚 dedicated technicians at the Maison鈥檚 repair centres who reaffirm the brand鈥檚 unwavering commitment to crafting lifelong companions and to sustaining its lifetime guarantee. The campaign film is accompanied by imagery captured by photographers Sarah van Rij and David van der Leeuw, who mirror the brand鈥檚 most distinctive design code, the renowned grooves, with the real world to showcase and celebrate a life well-travelled. 

鈥淏ehind every RIMOWA case is a symphony of German engineering and the dedication of our community - the skilled artisans, passionate owners, and the meticulous repair technicians. Together, we create cases that aren鈥檛 just built for life, they truly become a canvas for the enduring spirit of those who journey with us,鈥 says Emelie De Vitis, senior vice president product and marketing at RIMOWA.  

The campaign is set to the iconic New Order track 'Blue Monday' whose energy, composition and dynamism drive the films and make you want to move, whilst the layers of instrumentation almost feel like a piece of engineering in themselves, echoing the factory and repair centre sounds to create something special. 

Camilla Harrisson, CEO, Anomaly London said, 鈥溾楨ngineered for Life鈥 is a testament to RIMOWA鈥檚 dedication to providing travellers with a lifetime of exceptional journeys. Through this campaign, RIMOWA speaks to consumers looking for a suitcase that is a reliable companion that can resist the passing of time and makes memories along the way.鈥

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