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R/GA EMEA is pleased to announce that, following a competitive pitch process, it has been appointed as a digital experience partner by the world’s leading beauty company, L’Oréal Groupe. As part of this partnership, R/GA will be responsible for creating and defining a new strategic digital experience vision of the e-boutique for L’Oréal’s leading luxury beauty brand Lancôme - which offers skincare, makeup and perfume products including the ultra-premium line ‘Absolue’.

R/GA will partner with Lancôme to develop a digital experience strategy of the e-boutique aimed at positioning the brand as the benchmark for luxury D2C digital experiences, using a customer centric approach to determine and inspire the future vision for Lancome.com. The ultimate long-term goal of this new digital strategy will be for R/GA to help Lancôme create a personalized, intuitive, mobile first experience that both guides customers and delivers on business objectives.

“We’re delighted to have been selected by L’Oréal as its chosen partner to define a new digital experience vision for its iconic Lancôme brand" said Rebecca Bezzina, CEO R/GA EMEA. “We’ll be taking a strategic and data-driven approach in showcasing how we can collaborate on creating new digital brand experiences that deliver the best Lancôme has to offer its consumers across product, services, environment, and storytelling.”