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DDB Egypt launches Samsung’s Galaxy A Series 2024 campaign, featuring the renowned Egyptian rapper and trap artist Wegz. The campaign positions the Galaxy A Series as the top choice in its category. 

Wegz, one of MENA’s top-streamed artists, created an exclusive track for the campaign. The track creatively integrates the term ‘Aih’ - a common Egyptian expression - into its lyrics, aligning with the series' name, ‘A’. This playful repetition in the campaign aims to create a memorable connection between Samsung’s innovative products and Wegz’s relatable music. 

The campaign also reinforces Samsung’s leadership in the market by highlighting how Samsung brings quality and innovation to all with the series’ different features, including the impressive battery life, fast processor, NFC, multi-window, secure folder, and four camera system with a super hdr 50 MP main camera. 

“Our goal was to create a campaign that not only highlights the Galaxy A Series' impressive features but also resonates with the younger generation,” said DDB Egypt’s creative director, Hosam Akil. Wegz’s track blends his distinctive style with the Galaxy A series, creating a campaign that engages audiences in an authentic and cool way. 

The Galaxy A Series campaign is live across digital and social media platforms. DDB Egypt, in partnership with Samsung, invites everyone to experience the exciting connection between technology and music in this ground breaking campaign.