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RAPP, a global, next-gen precision marketing agency, has appointed Matthew Pharr as global chief marketing sciences officer.

Based in Dallas, Matthew will lead RAPP’s marketing sciences efforts globally, reporting directly to US president John Wells. Matthew’s proven track record of delivering transformative strategies positions him to evolve RAPP’s precision marketing offerings and drive exceptional brand and business outcomes by orchestrating data, decisioning, and experiences across complex customer journeys.

"Matthew’s leadership in marketing sciences will enable us to deliver unparalleled value to our clients," said John Wells, US president at RAPP. "His deep experience in advanced analytics and data innovation will allow us to move clients beyond personalization and deliver truly meaningful personal experiences that inspire action and loyalty.”

Matthew brings over two decades of expertise in designing and delivering innovative, data-driven customer experiences across industries. Most recently, he served as managing director at Accenture Song, where he led Song’s Data & AI practice in North America. He has also held agency leadership positions as MXM, OgilvyOne, and Targetbase. In these roles, he was responsible for service design, thought leadership, operational delivery, and talent development.

“I am so delighted to join RAPP,” says Matthew. “RAPP’s global scale, operational agility, and experience applying the craft of marketing science to create better customer experiences while driving commercial outcomes has never been more relevant to marketers. I am looking forward to partnering with our team and clients to continue innovating and delivering integrated services that deliver on RAPP’s promise of precision, empathy, and individuality.”