Whether it's rhythmic thrusting in time to the Champions League theme tune, or a seriously uncomfortable misplaced finger - there's no such thing as 'perfect' sex."
To highlight the mental health impact of performance pressure and explore what happens when sex goes wrong, members of the public were invited by TBWA\London to anonymously submit true-life comical stories of less-than-perfect-sex, which were then brought to life by animation studio Rave Growl.
Using these animated films based on true stories, the work, part of the 鈥楶erfect is Personal鈥 campaign by sexual health charity Brook, highlights the often-overlooked realities of sex, aiming to destigmatise conversations and challenge the unattainable ideals perpetuated by media and pornography. Aiming to spark open conversations about the realities of sex the work also guides viewers to the wealth of advice and services offered by Brook, ensuring that anyone with questions or concerns can find the support they need - because 鈥榠f it's on your mind, it's on Brook鈥檚 site鈥.
The three films capture the comedy and tragedy of less-than-perfect sex, using eye-catching animation to convey the exasperation, perspiration and resignation we鈥檝e all felt at some point. 鈥楧uncan鈥檚 Story鈥 tells of a m茅nage 脿 trois which manages to skimp on the acrobatic logistics, ending in an entirely different eye-watering climax to that planned. 鈥榁icky鈥檚 Story鈥 perfectly captures the flashbacks bad sex experiences can trigger at the most unlikely moments, but even these can still raise a wry smile. The trio of tragedies concludes with 鈥楩reddie鈥檚 Story鈥, an avalanche of cringe at a music festival which manages to have not one but two moments that鈥檒l make you want to wish the ground opened up.
While the animations are light hearted, they are intended to address the pressure for sex to be 鈥榩erfect鈥 and the negative effect this can have on mental wellbeing. The films have been created following a exploring the intersection of mental and sexual health. The report, which examines the existing evidence for how sexual health affects mental wellbeing, highlights that:
The work launches November 27th on social and digital channels, with the animations aiming to counteract the negative effects of stigma and shame by encouraging people to be open about what sex is like in the real world.
Sam Hepworth, head of communications at Brook, said, 鈥淎t Brook, we know from speaking to people in our clinics and through our education work that there can be a lot of pressure for sex to be 鈥榩erfect鈥. The representations we often see in the media and pornography can lead to unrealistic expectations about what sex should be like. Trying to live up to these can cause a lot of anxiety and be a huge barrier to pleasurable, healthy relationships.
鈥淲ith Perfect is Personal, Brook is working to alleviate some of that anxiety by encouraging people to see the funny side when sex doesn鈥檛 pan out quite as they hoped. Humour can be effective in counteracting shame and we want these animations to challenge misconceptions about what it means to be 鈥榩erfect鈥. Ultimately good sex is going to look different for everyone, so healthy relationships should be based on communication, consent and pleasure, rather than attempting to live up to impossible standards.鈥
Andy Jex, chief creative officer at TBWA\London, said, 鈥淗ow鈥檚 that saying go? : 鈥淭here鈥檚 nowt so queer as folk鈥? Well, real stories from real people are at the heart of this work. A good way to start to break the social stigma around 'perfect sex' is by honestly embracing the normalcy of imperfection. A dose of humour and a side of bold animations help too鈥
Christo Basson, executive director at Rave Growl, said, 鈥淎t Rave Growl, we were excited to get involved in the Brook project, knowing the importance of storytelling to spark meaningful change. As soon as we met with the agency to discuss it, we knew we had to work on it. The concept is relatable to everyone. We wanted to create an iconic piece highlighting the campaign's importance and Brook's work.鈥