Quad Group Announces Expansion into Asia with a New Creative Hub in Shanghai
Above: William Blanc and Livia Zhang
Quad Group, the renowned French creative powerhouse, announces the opening of its new branch in Shanghai, China, marking a significant milestone in the company's global expansion strategy. This move will bring Quad Group's full suite of top-tier creative services directly to the Chinese market, from its acclaimed roster of A-list directors to its specialised divisions including In Fin茅 (Beauty and Luxury), Where鈥檚 Brian (Food Content), Beam (upscale photography), and many more.
The decision to establish a base in China reflects Quad Group鈥檚 commitment to fostering creative collaborations and delivering unparalleled quality in one of the world鈥檚 most vibrant markets. The Shanghai office will serve as a gateway for Chinese and Asian clients to access Quad Group鈥檚 diverse offerings and industry-leading expertise.
Livia Zhang, appointed as the executive producer and managing director of Quad China, is poised to lead the Shanghai hub with her extensive experience and passion for creative excellence. 鈥淨uad is one of the top creative outfits in the world, and I couldn鈥檛 dream of a better team to join! With the quality and diversity of their creative offering, I am looking forward to producing some great work in Asia鈥 said Livia.
William Blanc, CEO of Quad Productions, shared his enthusiasm for the expansion, 鈥淲e have been doing work with Asia clients for some time, but it felt it was really time to have a physical presence in the region. There is a lot of great creative projects in China and Asia, and we feel we have the perfect offering for the market. And with Livia鈥檚 experience producing top-notch content with renowned directors over the years, we couldn鈥檛 think of a better combination to bring our creative expertise to the Asian market.鈥
The opening of Quad China signifies a new chapter for the Group, one that promises to deliver innovative and compelling creative solutions to the Asian market. Under Livia Zhang鈥檚 leadership, Quad China is set to forge strong partnerships and create groundbreaking content that resonates on a global scale.
