Puppets Chaz & Birdie Misunderstand the Play That’s Possible at Topgolf Spots
Topgolf rolled out its latest iteration of the 'Come Play' campaign this month via Anomaly, in partnership with RSA Films and directing duo Peter Martin, who put their observational comedy stamp on the new work. The latest spots introduce Topgolf’s Chaz Mulligan and Birdie Baker, two golf announcer puppets created in partnership with Jim Henson’s Creature Shop. They have personality to spare and very quirky senses of humour.
The campaign celebrates the play only possible at Topgolf with Chaz and Birdie highlighting all the perks, like Topgolf’s value offer Free:30, a free extra 30 minutes of game play available to players weekdays from 9-5 when they book a reservation. The spot takes a turn when Birdie misunderstands Chaz and winds up enjoying a Topgolf cheeseburger at the news desk. Birdie’s slightly different interpretation of Chaz’s actual reporting for each spot provides the comedic friction that promises to establish the duo as endearing spokespuppets for the brand.
