��������

As it seeks to help marketers understand brand as a value and growth driver, the Association of National Advertisers (ANA) has launched a new “Brand Practice,” with leading strategy and creative firm Prophet, signing on as a flagship sponsor.

Together, the ANA and Prophet will create thought leadership and experiences for the ANA’s 1,700 corporate members, providing the tools and insights to help them tackle today’s brand challenges. The platform will include content on ways to turn brands into engines for growth, new thinking on integrating brand and performance and measuring the impact of brands on business performance. 

Prophet has a 25-year relationship with the ANA, most recently working with the organization on messaging strategy. The firm early on helped the ANA pioneer its regional event offerings, bringing CMOs together before its annual events rose to prominence.  

Scott Davis, chief growth officer at Prophet, whose three books were published in collaboration with the ANA, said, “We are so proud of our long-running relationship with the ANA and the ability to contribute to helping it support its members in their need to have a bottom-line impact. Prophet’s focus on creating pathways for “uncommon growth” aligns directly with the goals of the ANA and its members.”