Powerade Proves Athletes Can Prioritise Mental Health and Sponsorships
The Athletes Code is a ground breaking initiative by Powerade created with Ogilvy, Let it Rip picture, and TELEVISOR.
Powerade gave a whole new dimension to its bonds with athletes, embracing the profound truth that mental health is paramount. It’s a new chapter on sponsorship in the sports world. The initiative supports athletes' mental well-being by allowing them to pause sponsorship commitments without losing support.
Collaborating with stars like Alex Morgan and Tatjana Smith, The Athletes Code addresses the immense pressure on athletes, ensuring they can prioritise mental health without risking sponsorships.
The launch features stories from athletes who emphasise mental health's importance in sports. The Athletes Code is part of POWERADE’s 'Pause is Power' platform, advocating for mental wellness over a 'win at all costs' mentality.
TELEVISOR recognises the significance of this initiative and is proud to contribute as a VFX and post-production creator.
