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Popeyes Singapore's Chicken Hotline Turns Your Problems into Chicken Nuggets

14/02/2023
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Happiness Saigon partners with the fast food chain to prove an outlet for the people of Singapore to vent their problems

Life isn鈥檛 without struggles, we know that. That鈥檚 why Popeyes Singapore and Happiness Saigon are launching the Chicken Hotline. A toll-free number you can call to vent about your struggles and receive a free six piece Buttermilk Chicken Nuggets - so you can enjoy some *piece* of mind. 

Popeyes, the authority on fried chicken, is launching their new Buttermilk Chicken Nuggets in Singapore. But how to turn a product launch into something relevant for the entire country? 

Knowing that people in Singapore love to air out their life鈥檚 little problems (yes, really, look it up), creative consultancy agency Happiness Saigon set up a hotline for Popeyes to bring some of their signature joy to the country. 

鈥淲e know people love to vent about life鈥檚 little problems. It makes you feel better. With stress levels rising globally and good food being proven to reduce stress, we set up the Popeyes Chicken Hotline. Now when life gives you problems, Popeyes gives you chicken.鈥 says Jazz Tonna, partner/creative director at Happiness Saigon. 

So, how does it work? You dial, get connected to the hotline and just explain whatever is bothering you. After you鈥檙e done venting, you will receive an SMS message that will let you try Popeyes鈥 six piece Buttermilk Chicken Nuggets.

So, if your review doesn鈥檛 go your way, your shortlists didn鈥檛 turn into gold or the client didn鈥檛 go for your favourite copy: get your piece of mind from the Popeyes Chicken Hotline.

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