Pop Star Yelle & The Martin Agency Have Dunking Good Fun with Oreo
Once again Brand New School has partnered with The Martin Agency and Oreo鈥檚 parent company Mondelez International, Inc. to create this new addition to the now internationally recognized campaign. The spot has been translated into several different languages and will air globally.
A follow up to the holiday-themed Times Square digital experience, 鈥淧lay with Oreo鈥 is a musical romp featuring Brand New School鈥檚 trademark playful style set to an original song created exclusively for the campaign by French pop star Yelle. The 3D animated spot explores all the possible ways people can eat an Oreo. Whether it鈥檚 twisting, licking, dunking, or downing the entire cookie in one bite 鈥 there鈥檚 no wrong way to devour the classic cookie.
Brand New School debuts this project on the heels of several successful ventures including 鈥淪B Free鈥 a short film that helped launch Nike鈥檚 new line of skateboarding sneakers, 鈥淎nthem鈥 the widespread campaign for Coors Light that debuted during the NFL鈥檚 opening weekend, and the 鈥淏uilt Ford Tough鈥 campaign that brought a fresh new look to the carmaker鈥檚 advertising.
