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in association with
Group745

PlayStation Shows Us That Play Is Everywhere and in Everything

12/11/2024
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The joyful campaign was created with adam&eveDDB and directed by Frédéric Planchon

Sony Interactive Entertainment has debuted its latest spot devoted to the PlayStation brand and intends to show how fun life can be when we take play seriously.

The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.

This new film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.

This new spot for the PlayStation brand, the latest with creative agency, adam&eveDDB, is now live.

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