天美棋牌

sencka膽
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
in association with
Group745

Phoenix Digital Health Helps You Rise from the Ashes for the Super Bowl

07/02/2025
242
Share
Canadian telehealth start-up teams up with Arrivals + Departures for the Super Bowl spot

Phoenix Digital Health Inc. (Phoenix), a leading tech start-up in the Canadian telehealth sector with a dedicated focus on men鈥檚 health, announces the launch of its latest campaign during the highly anticipated Super Bowl LIX broadcast. In collaboration with independent, creative agency - Arrivals + Departures (A+D), Phoenix is set to spotlight its expanding suite of services, including treatments for Erectile Dysfunction (E.D.), Hair Loss, and Weight Loss.

With a mission to transform the way Canadian men approach their health, Phoenix鈥檚 co-founders, Kevin Bache and Gavin Thompson, have built a platform that seamlessly connects patients with licensed physicians through its . 鈥淥ur mission has always been to make healthcare easier and more accessible for men,鈥 said Kevin. 鈥淲ith this campaign, we鈥檙e cutting through the awkwardness and making it simpler for guys to get the care they need - no hassle, no complications, and maybe even a laugh along the way.鈥

The campaign marks a major milestone for Phoenix as it integrates Weight Loss treatments into its growing list of services. The collaboration with A+D is designed to drive awareness and accelerate the company鈥檚 growth within the Canadian market. The creative execution embraces a comedic approach, celebrating men who face these conditions during key moments of their lives.

鈥淗umorous juxtaposition,鈥 explained Jeff MacEachern, chief creative officer at Arrivals + Departures. 鈥淲e focused on scenarios where the confidence of the men in these moments would contradict the stereotypical challenges they鈥檙e facing. And the Super Bowl is the perfect moment to connect with men looking to take control of a variety of health concerns.鈥

The campaign consists of a 30-second TV ad, which will debut during the Super Bowl LIX broadcast. It will be complemented by a series of 15-second ads - each dedicated to one of Phoenix鈥檚 services - two of which will also air during the game. The campaign will be strategically rotated across major sports programming throughout the year, ensuring consistent reach and resonance with audiences nationwide.

Kevin expressed his excitement about the campaign鈥檚 launch, stating, 鈥淥ur partnership with Arrivals + Departures has been instrumental in shaping our brand鈥檚 voice and driving our growth story. This campaign captures our mission of connecting with men on a personal level, letting them know that we鈥檙e here to support them, no matter the challenge.鈥

Credits
SUBSCRIBE TO 天美棋牌鈥橲 newsletter
FOLLOW US
天美棋牌鈥檚 Global Sponsor
Language:
English
漏 2005-2023 天美棋牌Privacy and Cookie PolicyTerms and Conditions
v10.0.0