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Phoenix Digital Health Inc. (Phoenix), a leading tech start-up in the Canadian telehealth sector with a dedicated focus on men’s health, announces the launch of its latest campaign during the highly anticipated Super Bowl LIX broadcast. In collaboration with independent, creative agency - Arrivals + Departures (A+D), Phoenix is set to spotlight its expanding suite of services, including treatments for Erectile Dysfunction (E.D.), Hair Loss, and Weight Loss.

With a mission to transform the way Canadian men approach their health, Phoenix’s co-founders, Kevin Bache and Gavin Thompson, have built a platform that seamlessly connects patients with licensed physicians through its . “Our mission has always been to make healthcare easier and more accessible for men,” said Kevin. “With this campaign, we’re cutting through the awkwardness and making it simpler for guys to get the care they need - no hassle, no complications, and maybe even a laugh along the way.”

The campaign marks a major milestone for Phoenix as it integrates Weight Loss treatments into its growing list of services. The collaboration with A+D is designed to drive awareness and accelerate the company’s growth within the Canadian market. The creative execution embraces a comedic approach, celebrating men who face these conditions during key moments of their lives.

“Humorous juxtaposition,” explained Jeff MacEachern, chief creative officer at Arrivals + Departures. “We focused on scenarios where the confidence of the men in these moments would contradict the stereotypical challenges they’re facing. And the Super Bowl is the perfect moment to connect with men looking to take control of a variety of health concerns.”

The campaign consists of a 30-second TV ad, which will debut during the Super Bowl LIX broadcast. It will be complemented by a series of 15-second ads - each dedicated to one of Phoenix’s services - two of which will also air during the game. The campaign will be strategically rotated across major sports programming throughout the year, ensuring consistent reach and resonance with audiences nationwide.

Kevin expressed his excitement about the campaign’s launch, stating, “Our partnership with Arrivals + Departures has been instrumental in shaping our brand’s voice and driving our growth story. This campaign captures our mission of connecting with men on a personal level, letting them know that we’re here to support them, no matter the challenge.”