天美棋牌

sencka膽
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
in association with
Group745

PGA Tour Players Can鈥檛 Resist a TruGreen Lawn

03/02/2025
842
Share
Humorous new ads developed by VML shows what happens when your lawn is too good to resist, even for PGA TOUR players

TruGreen, the nation鈥檚 leading lawncare provider, announced its latest creative campaign, developed by VML, featuring PGA TOUR players Jason Day, Ben Griffin and Patton Kizzire who are drawn to TruGreen-treated lawns so beautiful, they rival professional courses.

"The pros at TruGreen have your back because nobody makes it easier or more affordable to have a great looking lawn - one that's so lush and healthy even professional golfers take notice.鈥 said Alyssa Puketza, chief marketing officer at TruGreen. 鈥淓veryone can appreciate a beautiful lawn, but professional golfers know what truly sets one apart. That鈥檚 why they鈥檙e at the heart of our first big campaign of the season, showing just how exceptional a TruGreen lawn can be. And when you don't have to worry about your lawn, you have more time to do what you love." 

The first spot, "TeaTime鈥, depicts a family's backyard transformed into an impromptu golf course featuring golf balls soaring into a sandbox "sand trap," a vibrant flowerbed "rough," and a kiddie pool "water hazard鈥. Even a child's tea party includes some special guests. The spot highlights the unexpected effects of having a lawn so inviting, even professional golfers can't resist. 

鈥淧artnering with TruGreen just makes sense. Our players compete in optimal agronomic conditions at the most breath taking courses in world,鈥 said Brian Oliver, executive vice president, corporate partnerships for the PGA TOUR. 鈥淭his campaign brings together fans of beautiful lawns and fans of world-class golf, showing why it鈥檚 best to leave it to the pros鈥攚hether on the course or in your own backyard.鈥 

That authentic connection can be seen in another spot, 鈥淐roquet鈥, which opens with a couple relaxing on their porch, with their lush green lawn behind them. "With TruGreen," they remark, "we got a great price on a golf-course quality lawn...which attracted some golfers." The story continues as they explain, "And because TruGreen takes care of everything, we have more time for fun" 鈥 fun that, in this case, involves a lively game of croquet with Jason Day. The spot closes as a parade of golf carts which trail a TruGreen truck heading off to transform another lucky homeowner鈥檚 lawn. 

While the PGA TOUR showcases the world鈥檚 greatest players, TruGreen is helping consumers tap into a golf course quality lawn backed by locally tailored expertise for as little as $1 a day. Together with VML, TruGreen tells a modern, engaging narrative that resonates with today鈥檚 homeowners. 

 "The idea that a TruGreen lawn could attract PGA TOUR pros is fitting for the quality of this brand," said John Godsey, chief creative officer at VML Central. "It speaks to the universal desire for a beautiful lawn, regardless of your golfing expertise."

Credits
Work from VML US
The Kleenex Score
Kleenex
03/03/2025
Spring Break Reality Check
Miami Beach
14/02/2025
No Reason to Hate Super Bowl
The Foundation to Combat Antisemitism
05/02/2025
ALL THEIR WORK
SUBSCRIBE TO 天美棋牌鈥橲 newsletter
FOLLOW US
天美棋牌鈥檚 Global Sponsor
Language:
English
漏 2005-2023 天美棋牌Privacy and Cookie PolicyTerms and Conditions
v10.0.0