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TruGreen, the nation’s leading lawncare provider, announced its latest creative campaign, developed by VML, featuring PGA TOUR players Jason Day, Ben Griffin and Patton Kizzire who are drawn to TruGreen-treated lawns so beautiful, they rival professional courses.

"The pros at TruGreen have your back because nobody makes it easier or more affordable to have a great looking lawn - one that's so lush and healthy even professional golfers take notice.” said Alyssa Puketza, chief marketing officer at TruGreen. “Everyone can appreciate a beautiful lawn, but professional golfers know what truly sets one apart. That’s why they’re at the heart of our first big campaign of the season, showing just how exceptional a TruGreen lawn can be. And when you don't have to worry about your lawn, you have more time to do what you love." 

The first spot, "TeaTime”, depicts a family's backyard transformed into an impromptu golf course featuring golf balls soaring into a sandbox "sand trap," a vibrant flowerbed "rough," and a kiddie pool "water hazard”. Even a child's tea party includes some special guests. The spot highlights the unexpected effects of having a lawn so inviting, even professional golfers can't resist. 

“Partnering with TruGreen just makes sense. Our players compete in optimal agronomic conditions at the most breath taking courses in world,” said Brian Oliver, executive vice president, corporate partnerships for the PGA TOUR. “This campaign brings together fans of beautiful lawns and fans of world-class golf, showing why it’s best to leave it to the pros—whether on the course or in your own backyard.” 

That authentic connection can be seen in another spot, “Croquet”, which opens with a couple relaxing on their porch, with their lush green lawn behind them. "With TruGreen," they remark, "we got a great price on a golf-course quality lawn...which attracted some golfers." The story continues as they explain, "And because TruGreen takes care of everything, we have more time for fun" – fun that, in this case, involves a lively game of croquet with Jason Day. The spot closes as a parade of golf carts which trail a TruGreen truck heading off to transform another lucky homeowner’s lawn. 

While the PGA TOUR showcases the world’s greatest players, TruGreen is helping consumers tap into a golf course quality lawn backed by locally tailored expertise for as little as $1 a day. Together with VML, TruGreen tells a modern, engaging narrative that resonates with today’s homeowners. 

 "The idea that a TruGreen lawn could attract PGA TOUR pros is fitting for the quality of this brand," said John Godsey, chief creative officer at VML Central. "It speaks to the universal desire for a beautiful lawn, regardless of your golfing expertise."