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Pet Brand GREENIES Help Santa Give Dogs the Gift of Daily Dental Care

07/12/2023
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Campaign from adam&eve DDB features GREENIES brand dental dog treats

The GREENIES鈩 brand, proudly part of the Mars family of brands, is launching a new holiday campaign that shows how the brand can make dental care easy for pet parents during the busy holiday season. Created by adam&eveDDB, the campaign encourages dog owners to give their pooches the gift of GREENIES daily dental treats, letting their dogs enjoy a tasty treat for the holidays that also cleans teeth and freshens breath

The campaign is based on the insight that with the seemingly non stop demands of the holiday season, it鈥檚 easy for dog parents to let their pet鈥檚 oral health slide down the list of priorities. The new work highlights how giving GREENIES dental treats is a simple way to help maintain pet oral health. Treats are a popular gift for dogs, making GREENIES dental treats the perfect present for dogs this holiday season.

In a new 30鈥 spot, 鈥楽tuck鈥, we see poor Santa getting jammed in the chimney on Christmas Eve. Unable to defend himself from the friendly licks of the family pet, Santa reaches for GREENIES Dental Treats, showing how easy it is to give your pooch a tasty treat that also keeps their teeth clean and breath fresh.

The 30鈥 launched on 1st December and will run on the GREENIES brand YouTube channel and website until Christmas Eve. In addition, a 15鈥 version of the ad will run on TV and will be supported with FEP(VOD), social, digital display, and print. The brand also has a limited edition holiday product offering, GREENIES Gingerbread Flavour Dental Treats, which can be purchased online and in-store.

鈥淭he oral health and well-being of our pets continues to be a top priority for the brand,鈥 said Matt Darcy, brand manager for the GREENIES Brand. 鈥淲e know that the holiday season can be a hectic time for everyone, and it鈥檚 easy to forget about oral care for our pets. This playful campaign aims to show how the GREENIES brand works to support pet parents by keeping up with their doggy dental routine despite the overwhelming demands of the holiday season.鈥

Credits
Work from adam&eveDDB NY
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