ÌìÃÀÆåÅÆ

Creative music and sound design studio, Otis unveils its latest collaboration with the all-in-one visual communication platform, Canva. The new ‘Designed for Work’ campaign promotes the online platform's Video, Animation, Docs and Whiteboards capabilities that are perfect for team use in the work environment.

Working closely with the in-house creative team at Canva, Otis was tasked with creating a fitting soundtrack for a campaign that celebrates community and collaboration in the workplace.

Inspiration was found in the music of gospel choirs, known for their powerful, emotive performances, infectious energy and rich harmonies that blend seamlessly to create a united soulful sound.

Otis wrote a vibrant gospel track which would accompany a soul and gospel inspired instrumentation. Instilling collaboration and community in its own working processes, Otis remotely recorded the vocals with a respected UK-based gospel choir to bring the infectious melody to life.

Lukas Farry, co-founder and director, Otis said, “Once again, partnering up with Canva was a breeze; their briefs are always creative and the scope allows us to work with some incredible talent."

The campaign airs across the United States on streaming TV, streaming audio, digital, social, digital out of home and more.