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Oscar Mayer Debuts the Hot Dog Straw, Paying Tribute to the Viral Video That Stunned the US

23/08/2023
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With the help of Johannes Leonardo, Oscar Mayer commemorates a key moment in hot dog history by showing fans they don鈥檛 have to take food rules so seriously

One year ago today, the viral 鈥樷 video became an internet marvel, generating more than nine billion views on . The video sparked US nationwide shock and awe that one would use a hot dog as a straw, let alone as a vessel to enjoy an ice-cold beer. In honour of its one-year anniversary, Oscar Mayer is commemorating this key moment in hot dog history by showing fans they don鈥檛 have to take food rules so seriously鈥攂ecause nothing is as fun and enjoyable as a delicious hot dog. 

Using a delicious Oscar Mayer wiener as its muse, the Oscar Mayer Hot Dog Straw mirrors the same size and colour of a delicious, cooked dog and is made using food safe soft silicone to replicate the feel of a real Oscar Mayer hot dog. The Hot Dog Straw is available for pre-order US nationwide while supplies last.

Whether you believe that a hot dog is a sandwich or have strong opinions on the condiments that belong on a delicious dog, one piece of etiquette remains the same: hot dogs are served on a bun. Originally captured by 鈥淣ew York Nico,鈥 the viral 鈥楬ot Dog Straw鈥 changed the rules forever, vindicating the 54% of people who agree that beer is the ideal beverage to pair with a hot dog and providing them with an easy shortcut.

鈥淲hile the viral 鈥楬ot Dog Straw鈥 divided the internet, we salute the brave man who paved the way to enjoy his hot dog as he wishes,鈥 said Kelsey Rice, associate director, Oscar Mayer. 鈥淭aking inspiration from a classic Oscar Mayer dog, the silicone Hot Dog Straw is designed for optimal sipping, and we hope it brings a friendly reminder that we don鈥檛 need to take enjoying a delicious hot dog seriously. Some things are just meant to be fun.鈥

A natural extension of the brand鈥檚 iconic 鈥楰eep it Oscar鈥 platform, the meaty innovation is sparking smiles and bringing levity to fans鈥 everyday food routines. 鈥楰eep it Oscar鈥 empowers all to enjoy themselves with seriously delicious meats, including Oscar Mayer鈥檚 100% Beef Franks, Wieners, Cheese Dogs and more.

To learn more about the Oscar Mayer Hot Straw, follow @NewYorkNico and @OscarMayer on Instagram.

Credits
Work from Johannes Leonardo
Bologna Song
Kraft Heinz
02/12/2024
Life Half-Full
Volkswagen
28/11/2024
Unusual Your Usual
-196
18/09/2024
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