Orange and Publicis Conseil's Tongue in Cheek Rap Ad Will Make You Smile
Created after family complaints about internet’s bad connection at home, this ad was made to make us all laugh and think. The family leader is Papa Cool, a funny dad with a huge ego and also the need of strong fibre internet, arrives at home inspired and sings this self conscious rap with razor sharp wit.
Papa Cool & The Family rap song shows other families that benefits of a faster of method internet connection with greater fluidity, speed and simultaneous connections than their current ones.
The ad was made by Syrine Boulanouar and has also been released in five short video clips, produced exclusively for social networks and a longer edit distributed more widely for a digital broadcast. Each member of the family express their dismay at their home’s bad internet connection and at the same time Papa Cool lays it all down about how the #OrangeFiber will change everything.
