After a successful first season, creative agency VML Canada in partnership with OLG and Ontario Racing have released a second season of its unscripted, heart stopping, horse racing docuseries Ontario Racing Unfiltered. Returning to shoot the series is ESPY award winning Canadian Director Jeremy Grant.
鈥淭he inaugural season was an overwhelming success within the horse racing community, sparking interest among long-time enthusiasts, and attracting new fans to the sport. The positive reception led to the decision to produce a second season.鈥 Said OLG VP brand and marketing officer Maxine Chapman.
The new season delves deeper into the world of Ontario鈥檚 Horse Racing industry, showcasing both familiar faces and some new characters. Quarter Horse Racing makes its debut, described in one episode as "the drag racing version of horse racing.鈥
The upcoming season delves deeper into the world of Ontario Horse Racing, showcasing both familiar and new faces, and introducing an exciting new form of horse racing - described in one episode as "the drag racing version of horse racing.
鈥淕et ready for an exhilarating ride as UNFILTERED returns for its second season! The show brilliantly spotlights Ontario's Horse Racing Industry in a way you've never experienced before,鈥 said Gordon Thain, executive director at Ontario Racing.
VML Canada, executive creative director Frank Macera stated, 鈥淲e wanted to build on the success of last year鈥檚 series and elevate it even more. We found some new personalities that lead us down interesting and exciting new storylines. Together with some of last season鈥檚 favourite characters, it鈥檚 shaping out to be an exciting new season.鈥
Streaming on CRAVE and CTV.ca, the four-episode series is now live with its first episode titled 'Competition Unfiltered'. Throughout the summer new episodes will be dropping, covering rivalries, a 'battle of the generations', and some of the biggest horse races not just in Canada, but the world.
鈥淎s episodes are being edited and released, the others are being filmed. That鈥檚 what makes this docuseries so unique. These stories didn鈥檛 happen last season, they鈥檙e happening right now.鈥 says VML chief creative officer Graham Lang. 鈥淚t gives the audience a unique opportunity to see their favourite characters and horses and follow their stories live at the track too.鈥
The series is being promoted with a full 360 campaign featuring TV, Digital, Social and an extensive media partnership with Bell Media.