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49% of sports bettors bet online or via fantasy sports websites and apps, with the rapid legalisation of sports betting opening up new markets across the USA. Online sports betting revenues are expected to hit $16.8B by 2026, this report outlines the industry landscape and digs into the audience. M&C Saatchi Performance has been working on performance marketing campaigns for online sports betting companies in the US for many years and have a thorough understanding of the market.

Find the full report from M&C Saatchi Performance .