Omega Transforms Paris into a Dream Playground for Olympic Competitions
On the occasion of the opening day of the Paris 2024 Olympic Games, Indiana Production is pleased to announce the involvement in the new Omega campaign, marking its 31st participation as the Official Timekeeper of the Olympic Games.
A campaign produced by Indiana Production, signed by Trash ADV, with CGI and VFX curated by 22 Dogs. Directed by Rich Lee, who, thanks to his experience, successfully completed a challenging work both in its realisation and finalisation. A post-production effort that managed to transform Paris into a dream playground, where the city's most recognizable attractions became the setting for the competitions.
Working meticulously and precisely, using innovative production and post-production methods never before used in such a coordinated manner, including cutting-edge generative AI processes. Thanks to the incredible effort of the team, the movement of the athletes and the city views blend smoothly and precisely, creating an immersive and epic experience for the viewer.
Karim Bartoletti, executive producer at Indiana Production said, "We made a complicated and technologically complex project easy and exciting, and we are immensely proud of it. During production, we were all aware that we were creating a project never done before, combining different technologies, different talents shot on different continents that had to perfectly integrate into the Olympic Paris we were creating. An Olympic commercial that involved more than 400 people in 13 days of shooting and three months of post-production, totaling 10 months of work, across three continents, four countries, and seven languages spoken."
Carlo Capella, Marco Linguanti, executive creative directors Trash ADV said, 鈥淎t our sixth Olympics as the creative partner of OMEGA, we once again celebrated the epic nature of sports with an original and refined concept, bringing together the charm of Paris, the talent of sporting ambassadors, and the aesthetics of the watches. It is an authentic visual emotion, resulting from a lengthy ideation period for the various scenes and a demanding and complex production and post-production phase鈥.
The twelve athletes involved:
Swimming: L茅on Marchand
Sprinting: Erriyon Knighton
Golf: C茅line Boutier
Decathlon: Simon Ehammer
High Jump: Gianmarco Tamberi
Table Tennis: Ma Long
Climbing: Micka Mawem
Sailing: Pete Burling & Blair Tuke
Pole Vault: Mondo Duplantis
Sprinting: Shericka Jackson
Wheelchair Racing: Marcel Hug
Wheelchair Fencing: Bebe Vio
