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OLIVER – the only company in the world to exclusively design, build and run in-house agencies and ecosystems for brands – announces the appointment of Chris Woodward as executive director, sales. This marks another strategic addition to its UK Leadership as the agency continues to strengthen its reputation as clients' closest partner for 2025 and beyond.  

This key appointment follows significant investment by OLIVER and The Brandtech Group in GenAI which has resulted in unprecedented demand for the agency’s services. Reporting to Amina Folarin, chief executive officer, Chris rejoins OLIVER having previously held managing director and chief operating officer roles within the group.   

"OLIVER’s pioneering in-housing model delivers better, faster and more profitable growth for clients. Now, OLIVER is again leading the market by developing the most actionable GenAI set of capabilities out there – this combined with our core in-housing proposition is a game-changer for clients” comments Chris Woodward. “The chance to be part of this next phase of innovation in an organisation that has done more than any other to shake up the UK agency landscape in the last 20 years is too good to be true. I’m looking forward to working with both our clients and new brands as we help them to unlock the huge potential of GenAI and in-housing when implemented together.”   

Amina Folarin, CEO, OLIVER UK added, “I’m pleased to welcome Chris back to the OLIVER family. He knows our business and, most importantly, he is great at collaborating with brands. In a time where brands are looking to get more for less from their agencies, we are seeing significant demand for our services and the efficiencies that come with the OLIVER model. Chris will help us meet that demand as we seek to sign up and onboard major brands in 2025, enabling them to deliver better and faster marketing through OLIVER's bespoke GenAI technology.”