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Ogilvy Miami has launched 'In Our Hands,' a dynamic new creative platform for Kalik, the iconic Heineken beer deeply embedded in the Bahamian community, as a powerful force in preserving and promoting cultural legacy across generations.

'In Our Hands' is a celebration of Bahamian pride, a homage to the people, traditions, and unique spirit that define the islands. Through this initiative, Kalik seeks to empower the community to actively safeguard their heritage while inspiring pride and active participation in keeping cultural traditions alive.

“We wanted this campaign to not only tell a story but to start a conversation,” said Queswell Ferguson, senior portfolio manager for Beers at Commonwealth Brewery Limited. (CBL) “As the Beer of The Bahamas, Kalik is more than just a beer brand; it’s a symbol of unity, celebration, and identity. With ‘In Our Hands,’ we’re honouring the past while empowering Bahamians to shape the future of our cultural heritage”, Queswell added.

"As partners, we designed a creative concept that goes beyond a campaign - it's a powerful platform for significantly enhancing Kalik's brand strength. Our strategy is based on taking key cultural moments throughout the year to amplify the impact and execute a 360° communication plan starting with '242 To The World' spot, amplification on social channels inviting all kalikers to participate in the conversation, promotional offers in stores and merchandising", explained Arlene Armenteros, general manager at Ogilvy Miami.

“This campaign is a love letter to Bahamian culture and creativity,” said Andre Woldt, marketing director at CBL. “It’s a showcase of the country’s incredible talent - on and off the screen—and a reminder that culture thrives when we embrace and uplift each other.”