Ogilvy Miami has launched 'In Our Hands,' a dynamic new creative platform for Kalik, the iconic Heineken beer deeply embedded in the Bahamian community, as a powerful force in preserving and promoting cultural legacy across generations.
'In Our Hands' is a celebration of Bahamian pride, a homage to the people, traditions, and unique spirit that define the islands. Through this initiative, Kalik seeks to empower the community to actively safeguard their heritage while inspiring pride and active participation in keeping cultural traditions alive.
鈥淲e wanted this campaign to not only tell a story but to start a conversation,鈥 said Queswell Ferguson, senior portfolio manager for Beers at Commonwealth Brewery Limited. (CBL) 鈥淎s the Beer of The Bahamas, Kalik is more than just a beer brand; it鈥檚 a symbol of unity, celebration, and identity. With 鈥業n Our Hands,鈥 we鈥檙e honouring the past while empowering Bahamians to shape the future of our cultural heritage鈥, Queswell added.
"As partners, we designed a creative concept that goes beyond a campaign - it's a powerful platform for significantly enhancing Kalik's brand strength. Our strategy is based on taking key cultural moments throughout the year to amplify the impact and execute a 360掳 communication plan starting with '242 To The World' spot, amplification on social channels inviting all kalikers to participate in the conversation, promotional offers in stores and merchandising", explained Arlene Armenteros, general manager at Ogilvy Miami.
鈥淭his campaign is a love letter to Bahamian culture and creativity,鈥 said Andre Woldt, marketing director at CBL. 鈥淚t鈥檚 a showcase of the country鈥檚 incredible talent - on and off the screen鈥攁nd a reminder that culture thrives when we embrace and uplift each other.鈥