Officeworks, in partnership with CHEP Network, has launched a new national campaign showcasing how its growing technology range is helping Australians make bigger things happen in their everyday lives.
The campaign, centred on a relatable family moment, features a family coming together to build a custom enclosure for their new guinea pig, all while playfully debating his name. From AI-enabled laptops to the latest smartphones and tablets, Officeworks鈥 tech range helps the family turn their idea into reality, resulting in a one-of-a-kind home for their new pet, Bruce.
The integrated campaign highlights how Officeworks continues to evolve with the needs of Australians, providing the technology that powers creativity, productivity, and connection in the modern world. It is the latest iteration of the brand鈥檚 long-running platform, 鈥淢ake Bigger Things Happen,鈥 and will run across TV, digital, and in-store channels.
Jessica Richmond, general manager customer and online at Officeworks, said, 鈥淔or 30 years, Officeworks has been helping Australians turn their ideas into action, and our technology range continues to be a big part of this. We鈥檝e expanded our technology offering to ensure we鈥檙e providing the tools Australians need to stay connected and achieve more.鈥
Tian Murphy, executive creative director at CHEP Network, added, 鈥淎ustralia is a nation full of hands-on doers, and as more people embrace technology in their everyday projects, we wanted to show how Officeworks helps to bring those ideas to life 鈥 even if it鈥檚 something as simple but special as creating a state-of-the-art home for a guinea pig.鈥
The campaign reinforces Officeworks鈥 commitment to supporting Australians with the technology they need to be creative, stay productive, and connect in meaningful ways.