Ocean Outdoor Adds Carnaby Screen to Its Premium London Portfolio
Ocean Outdoor has launched The Screen on Carnaby, a new premium advertising opportunity in the heart of London鈥檚 fashionable retail and entertainment district.
Measuring 6m x 3m, the landscape screen is positioned above The London Palladium Wall of Fame which is opposite the north entrance to Soho鈥檚 Carnaby Street and the world famous luxury retailer Liberty.
The Carnaby location forms a 鈥済olden triangle鈥 for brands when combined with Ocean鈥檚 large format screen in the heart of Soho鈥檚 Leicester Square and Piccadilly Lights in Piccadilly Circus.
It launches with a campaign from Carnaby resident adidas featuring the FW24 Originals campaign. Planned through EssenceMediacom, the campaign runs until 31 October.
Ocean Outdoor chief revenue officer Nick Shaw said, 鈥淭he timing couldn鈥檛 be better to be launching a new screen in the heart of London鈥檚 premium retail. The fight for the consumer pound will be fierce this Christmas, so a platform for brands capturing audiences in Soho, Regent Street and Oxford Circus is going to be a great addition for advertiser choice.鈥
A centre for fashion and cultural revolution, Carnaby Street first became a global destination in the 1950s, its hip boutiques and underground clubs a magnet for rock stars, Hollywood celebrities and young people.
With more than 100 retailers and 70 restaurants across 14 streets, Carnaby quarter offers an eclectic mix of flagship stores, cultural experiences, seasonal pop ups, live music, festivals and a burgeoning restaurant scene.
On average, 44 million people a year visit the Carnaby area.
