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NRMA Insurance's Holiday Road Message Safely Arrives

22/12/2021
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Bear Meets Eagle On Fire and photographer Simon Harsent capture the anticipation of loved ones arriving home for the holidays

NRMA Insurance have launched a road safety holiday message with a new out of home campaign from creative studio Bear Meets Eagle On Fire.  

The 鈥楽afe always arrives鈥 campaign features a series of cinematic images that capture the anticipation of a loved ones arrival, and will run across rural sites in NSW and Queensland.

The images were created with award winning photographer Simon Harsent, from The Pool Collective. 

鈥淚n a world of complicated projects, it鈥檚 refreshing getting briefed to do a pure OOH campaign. Simon shot them beautifully鈥 said Micah Walker, CCO and founder of BMEOF. 

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