'Now Meets Next' in FedEx's Latest Campaign from BBDO New York
As we approach Earth Day in April, FedEx and BBDO New York are launching a new film in the Where Now Meets Next campaign called 'Camper Scouts', focused on sustainability.
This charming new spot features a camper scout troop who spread the word about a sustainable camping supply store to their entire global network after seeing a new FedEx EV parked out front. Such a dramatic increase in reach can be problematic for small businesses who are not prepared. Good thing FedEx has the network to help them deliver worldwide, while also making sustainability a priority with more electric vehicles and new reusable packaging. These sustainability efforts are part of the brand’s larger 2040 goal for carbon neutral operations.
The spot launches approximately one year after the announcement of their 2040 pledge and will continue to ramp up as we approach Earth Day in April. The work was directed by Noam Murro/Biscuit Filmworks.
