No7's Skin Rehab Bus Tour Takes Off Across the US
The cross-country from No7 Beauty, part of the Walgreens-Boots Alliance, is officially underway. The double-decker bus tour is hitting the road to introduce the latest, science-backed skincare range from No7: Derm Solutions. The tour is in partnership with Walgreens and is visiting stores across the country (including New Orleans, Miami, Orlando, Fort Lauderdale and Chicago) this winter.
The No7 Skin Rehab Tour was created by VML with public relations by Ogilvy PR, paid media by EssenceMediacom, and experiential by PEP and IMC.
A hands-on, immersive experience aboard a transformed double-decker bus, the No7 Skin Rehab Tour will teach attendees more about achieving healthier looking skin, from learning about their own skin type to testing out the new Derm Solutions product line. On-board experiences will include complimentary personalized skin screenings via No7 Pro Derm Scan technology, one-on-one chats with board-certified dermatologists, a lounge with adaptogen-infused refreshments, an interactive digital wall to share skincare stories, and sought-after giveaways, including a custom skincare fridge and No7 products. The experience is designed to educate and empower consumers on their skincare journey.
No7, the #1 science-backed skincare brand in the UK, has been making beauty history for 90 years in the UK, and continues to break new ground in the US market.
