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NM Productions collaborated with Cutler & Gross and Aboud + Aboud to bring the Duālis SS25 collection to life. Inspired by 1970s London, the campaign explores secrecy and identity through a mix of fashion, storytelling, and bold visuals. 

Shot in a former spice warehouse, Boo George and Mike O’Connor worked in sync to create a world that feels both intimate and cinematic. Boo captured stills within the location, playing with light and shadow, whilst Mike filmed on location, using London’s sharp skyline as a backdrop. Blurred visuals, and obscured faces create the feeling of being hidden in plain sight and are balanced against the stillness of the city’s architecture.

Boo and Mike brought their own styles to the project whilst maintaining cohesiveness throughout, capturing raw, unguarded moments that reflect the duality at the heart of the collection