Nick Parkinson Appointed Global Brand Creative Director
Salomon has announced the appointment of Nick Parkinson as global brand creative director. In his new role, he will lead the company鈥檚 global brand and marketing creative strategy from the Annecy Design Center in the French Alps.
鈥淚鈥檝e always admired Salomon for its French innovative excellence鈥, Nick shared. 鈥淚鈥檓 also a snowboarder who loves being in the mountains, so that鈥檚 the emotional connection for me. I come from a family of engineers and love problem-solving through design. Salomon is at an inflection point where it can progress to the next level by building on its rich heritage of performance and athletes and translate that into the world of culture and sportstyle. It really feels like Salomon has limitless innovation potential, and I鈥檓 excited to help power that through amazing storytelling!鈥
Nick was a major force in the repositioning of Nike Running in the last two years. He concurrently ran the reactive strategy for Nike during the 2024 Paris Olympic Games. Nick comes from humble roots as a graphic designer in the UK working as a brand creative in London before moving to Nike in Amsterdam as Art Director in 2010. From 2010 to 2018, he held various positions including global art director and global design director for Nike Football in Portland Oregon, design director for Nike Japan and global creative director for the Jordan brand. He spent three years as creative director at Converse before returning to Nike, again in Portland as global senior creative director of Brand Defining and subsequently Nike Running.
鈥淣ick is a super inspired creative. His global experience in the spaces we want to win was the proof in our hyper-focused selection process. Having interviewed some of the finest creative minds in the industry I am confident that Nick is the needed fuel to realize our objectives across the entire consumer journey. As a global brand with massive ambition, I now have a partner with the same level of bravery,鈥 said Scott Mellin, global chief brand officer.
As global creative director, Nick will work with the Salomon Executive Board and Product Leadership team to continuously drive a clear and compelling brand creative strategy with consistency across all consumer touchpoints, platforms, channels and regions. This includes product concepts, global brand campaigns, retail and wholesale design, and communications design.
