Integrated digital agency Digitas UK, in partnership with The Marketing Society, have today launched their report, ‘The Impact Balancing Act’ which summarises research conducted with 400 senior decision-makers from across Financial Services, Travel, Health and Retail sectors.
Key data from the report highlights current leadership priorities and offers an in-depth exploration of how marketers can navigate the complexities of modern marketing to achieve significant commercial and cultural influence.
Some of the key findings include:
The report provides useful insights for marketers across adland on how businesses can optimise their digital offering in order to drive long-term growth and success, among many other strategies.
Readers can view and download the report .