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Nature and Skincare Collide in Burt鈥檚 Bees Whimsical Campaign

22/10/2024
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The playful campaign was produced by Eleanor and directed by Adrian De Sa Garces

In Adrian De Sa Garces鈥 hands, everyday skincare routines are transformed into enchanting moments of wonder. His direction for Burt鈥檚 Bees immerses us in a wanderlust-inspired sensory experience, where nature and imagination collide. With whimsical performances, meticulously crafted sets, and a radiant visual style, Adrian conjures a lush, dreamlike world that draws viewers into its magic.

Bespoke set design, whimsical VFX, playful performance, and a gorgeous colour grade submerge us in the lush, magical realism of Adrian De Sa Garces鈥 Curiously Wonderful campaign for Burts Bees.

Amid a simple bus stop, an icy, snow-capped mountain range crystalizes before our eyes in 鈥淎s Tingly As鈥. In an enchanting final茅, a feathery snowflake kiss coalesces upon our commuting protagonist鈥檚 lips.

In 鈥淎s Satisfying As,鈥 an office gift exchange transforms into the fantastical coronation of the Queen of Gifting. The sleek geometric room sprouts a lush rainforest verdure. A majestic, snow-white elephant emerges holding a glistening honey crown in her trunk.

With visuals plucked from an enchanting storybook, this imaginative campaign feels like the escape from the everyday we yearn for. This campaign delights those who daydream that mundane moments are interrupted by the extraordinary鈥揳 majestic elephant or the crystallisation of snow-painted mountains.

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