When Rishi Sunak announced the snap election in the rain on the 22nd May, the New Commercial Arts, UM and MoneySuperMarket team sprang into action with the first reactive press 'Things Can Always Get Better'. They鈥檝e followed this work with six weeks of election content as the nation considered its choices.
Staying apolitical, but relevant, the campaign hit key interest points of public attention. In the week both parties released their manifestos, MoneySuperMarket released their Five Point Manifesto 鈥 鈥渟ave you money, save you money, save you money, save you money, save you money鈥. For the budget statement, 鈥淲e鈥檝e Saved Britain 拢1.4billion (now that鈥檚 a budget statement)鈥 sat alongside reportage in the Financial Times, Daily Telegraph and Metro. For the debates (鈥淕reat Savings, no debate鈥) interest rate announcements (鈥淭oday鈥檚 news in your best interest鈥) and key promises (鈥淥ne promise that will actually be kept鈥), the matching statements from MoneySuperMarket sat right alongside key election content.
The work concluded with 'Choose wisely' on polling day and 'The Nation has decided' as the results are announced today.
Alex King, creative director at New Commercial Arts adds, 鈥淐lever media buying and contextual copywriting has allowed us to insert the brand into the election conversation, and keep it there 鈥 all while working at breakneck speed.鈥