��������

Global experiential agency, Momentum Worldwide immerses Canadian hockey enthusiasts in the nostalgic pastime-turned-passion.

The fans are familiar with the thrill of turning any corner into a game of hockey. From basements to garage doors, alleyways to local shinny ponds: hockey isn’t just any sport – it’s everything. In their first activation of the year for Ontario Lottery and Gaming Corporation, Momentum recreated these core memories for hockey fans at the NHL All-Star Fan Fair in Toronto. In collaboration with Hollywood set builder, Jay Pooley – OLG’s activation space at Metro Toronto Convention Centre was transformed into a massive set-build of the most popular Canadian ‘homegrounds.’

OLG’s brand platform ‘Bring Home The Win’ is letting Ontarians know that 100% of OLG’s profits go back to local communities. With this at the centre of the concept, every participant at OLG Homegrounds walked away with a win for themselves and played a role in winning for Ontario. With every fan participation at the activation, OLG will make a donation to the Ontario Hockey Federation’s scholarship for postgraduate athletes in the province.

Georgina Terzis, OLG’s director of experiential marketing commented on the on-ground activation “It’s a beautiful sight to see hockey fans in action while giving back to local communities. OLG Homegrounds is the most unique place in this entire fan fair where actual hockey is being played. And we are so excited about this partnership with Momentum Worldwide.”

This was not just a win for hockey fans and Ontarian communities, it was also a win for the Momentum Canada team. Patrice Pollack, SVP executive creative director, Canada at Momentum Worldwide commented on the conceptualisation, “We really wanted to strike at the hearts of hockey fans who have grown up playing this way. This is where winning began for them, and with OLG it’ll continue.”

With more work planned for 2024, each is eagerly anticipating a year brimming with meaningful experiences that leave an impact.