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Global experiential and commerce agency Momentum Worldwide (Part of IPG) announces the promotion of Alessandro Camaioni to the role of head of commerce strategy, UK. Alessandro will be responsible for driving commerce strategies across Momentum’s varied portfolio of clients.

Alessandro will work closely with Momentum’s global commerce lead, Jennifer Olliges, and will focus on advancing key partnerships, including Coca-Cola, Kellanova, Purina and Unilever. “We are excited for Alessandro to showcase our global tools and his extensive expertise to elevate our practice across European markets,” said Jennifer.

Matt Lewis, president, Momentum Europe, added, “Alessandro has been vital to the growth of our Commerce practice in Europe. He’s led strategic initiatives for the likes of Unilever and Coca-Cola, while being a champion for creativity and integration. This evolved role will ensure we continue to connect with the right shoppers, at the right time, to drive transactions for brands.”