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Molson Canadian Says "It's Complicated" Being a Hockey Fan in Canada...but Choosing a Canadian Beer Isn't

15/01/2021
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The beer brand's new campaign from Rethink Canada comes to life through three TV spots shining light on quintessentially Canadian 'complexities' faced by hockey fans coast-to-coast
In time for Wednesday's puck drop and marking the start of the newly named North Division, Molson Canadian launches a new ad campaign shining light on the quintessentially Canadian 'complexities' faced by hockey fans coast-to-coast.

The new campaign comes to life through three new hockey-led TV spots, two for Molson Canadian (airing nationally, outside of Quebec) and one for Molson Export in English and French (airing in Quebec). 


The Molson Canadian spots, titled 鈥淚t鈥檚 Complicated鈥, reveal the quirky realities of being a hockey fan in Canada 鈥 while it can be complicated, choosing a Canadian beer isn鈥檛.


鈥淢aybe your province doesn鈥檛 have a team. Maybe you married into a Bruins family. Maybe you love the game but you鈥檙e throwing in the towel on ever, ever understanding icing,鈥 explained Joy Ghosh, senior director, Molson Family of Brands. 鈥淣o one gets icing anyway. All of this is wonderfully complicated. But what鈥檚 not at all complicated is repping Canada鈥檚 game with a Canadian beer.鈥


鈥淭he North Division has literally upped the ante on hockey鈥檚 Canadian-ness,鈥 added Joy. 鈥淚t鈥檚 never been called Hockey Night in America, but our game has never felt so ours. That鈥檚 worth raising a Canadian to.鈥


Molson Canadian is an Official Beer of the NHL, and the Official Beer of the Toronto Maple Leafs, Ottawa Senators and Edmonton Oilers. 

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