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Special K is giving best-selling cookbook author, Molly Baz, a new platform to empower expectant mothers nationwide - the front of its cereal boxes - where she’ll become the first pregnant woman to be featured on its cover. This partnership is the first ‘Special Edition’ for its campaign, 'Special for a Reason,' spotlighting various inspiring individuals and sharing their stories to help make them feel seen – and special.  

“Special K has always designed food around people. This is why we want these Special K boxes - front and back - to be a celebration of everything that makes people unique,” said Sadie Garcia, senior director of brand marketing at WK Kellogg Co. “We are thrilled to be teaming up with Molly for this initiative as someone who embraces being true to yourself. Together, our goal is to deepen that pride and highlight that everyone’s journey to motherhood looks different, but each path is special in its own way.”  

“If you know me, you know I am a freak for cereal. Cereal got me through pregnancy in a very real way,” said Molly Baz. “And as a diehard Special K girlie, and long time customer, it is an honour to be given the opportunity to design my own Special K box alongside my husband. I’m thrilled to use this moment as a billboard and platform where we can celebrate the mind-blowing miracle of pregnancy and motherhood that is happening around us all and is nothing short of a dream come true.” 

P+M are PEDEN+MUNK, Taylor Peden, and Jen Munkvold, a husband-and-wife directing duo and long time friends of Baz’s, whose signature food and lifestyle photography captured Molly for Special K - and for expectant mothers nationwide.

“We got a call from Molly asking us to shoot her for the Special K box - celebrating her beautiful pregnancy. We would’ve moved mountains to make it work. Crunched on time since she was 39+ weeks pregnant, we flew to LA the next day,” said Jen Munkvold and Taylor Peden.

In celebration of the partnership, Special K is donating $25,000 to United Way and its work for stronger, healthier communities. We are inspired by their efforts, especially in support of women and girls, and this donation will support the Women United program dedicated to creating a world of opportunity for everyone. 

For a limited time while supplies last, fans can buy Special K’s special-edition cereal boxes featuring Molly Baz, which are available for purchase  or by clicking the link in Special K’s bio on Instagram and TikTok @specialkus.