MOCEAN Appoints New Gaming Exec Heidi Netzley as Vice President, Client Partnerships
MOCEAN, the independent full-service agency for iconic consumer and entertainment brands, announced today the appointment of Heidi Netzley as VP, client partnerships, gaming. In this pivotal role, Heidi will play a crucial part in expanding and fortifying the agency's gaming vertical.
In her new capacity, Heidi will contribute to shaping and defining MOCEAN鈥檚 gaming portfolio, leveraging extensive experience from brand development and integrated marketing campaigns, to in-game content for a variety of game developers and publishers across PC, console, mobile games, and esport. Her leadership will help steer MOCEAN towards a distinctive and advantageous offering within the gaming market.
With over 15 years of experience in entertainment marketing and nearly a decade of experience in the gaming industry, Heidi boasts an impressive portfolio, contributing to renowned projects with The Pok茅mon Company International, Epic Games, Bungie, Riot Games, Ubisoft, Turn 10 Studios, Blizzard Entertainment, and Square Enix.
Heidi Netzley, VP of client partnership said, 鈥淢y love of gaming began with the OG Nintendo and grew watching my older cousins play countless hours of Zelda and Resident Evil. From logging a ridiculous amount of hours in the Tomb Raider franchise on my PC in high school to all-nighters with Left 4 Dead in my 20鈥檚, gaming continues to be something I love. I can't wait to bring my love of gaming to MOCEAN. Their reputation for craft, entertainment and award-winning storytelling is a perfect fit for the gaming industry and players alike!鈥
Erica Coates, president of MOCEAN said, 鈥淗eidi brings infectious passion and a wealth of gaming experience to MOCEAN. We are excited to leverage her expertise with new and existing clients. Heidi will be an invaluable asset to our growing Gaming business. We are so thrilled to have her join our team.鈥
The appointment coincides with numerous recent gaming wins, such as securing a Clio in the Live Action Spot category, earning Digiday鈥檚 Best Ad and Best Multi-Platform Campaign, and also claiming Shorty and Addy Awards this year. Heidi will operate out of MOCEAN鈥檚 Los Angeles headquarters, reporting to Erica Coates.
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