Mitsubishi's Optical Illusion Idents for Channel 4 Might Make Your Brain Hurt
Agency Golley Slater has launched a series of five idents for Mitsubishi Motors that will air on Channel 4, sponsoring a series of documentaries.
GoodEgg director Bugsy created an art installation for each ident, with the car being the star of the installation.
David Abbott and Bugsy, along with the production team, carefully selected in camera optical illusions, uniquely connected to the featured cars' USP.
The shoot was incredibly technical, involving motion control and in camera shift in perception, alongside a creative and complex art department. A lot of traditional techniques were updated to create original illusions.
The films will be supported by a making of video on YouTube.
