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Carat UK, a dentsu company, today announces it has been appointed to handle Mint Velvet’s SEO business, following a competitive pitch.

The new partnership represents the first time Mint Velvet has sought an agency for this requirement and is effective immediately.

The brand, known for its ‘relaxed glamour’ concept, was impressed by Carat’s strong heritage in the fashion and retail sector and deep SEO expertise which underpins a clear plan to accelerate growth through increased online visibility - enabling Mint Velvet to connect with even more consumers.

The new business was won through Carat’s team in Manchester.

Emma Langridge, head of growth marketing (former), Mint Velvet said, “The knowledge and expertise of the Carat team was clear from the first pitch, but what really confirmed it for me was their deep understanding of human behaviour. I got such a great vibe and genuinely feel we are going to do some great work together.”

Charles Reid, client MD, Carat UK said, "At Carat we believe the world would be a better place if all relationships had more human understanding. This is brought to life in our culture of ‘Designing for People.’ In 2009 Liz, Lisa and Jane personified this ethos, identifying that many fashion consumers had outgrown fast fashion, creating Mint Velvet around the concept of Relaxed Glamour. We are extremely proud to partner with Mint Velvet on industry-leading Performance Experience.”