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Dust off that suitcase, drop the virtual-vacay background and get ready for a once-in-a-lifetime IRL vacation courtesy of Michelob ULTRA Organic Seltzer. The USDA certified organic seltzer that knows a thing or two about keeping it real - with organic ingredients and no artificial aftertaste - is breaking out of the digital world and treating hard seltzer lovers and their crew to a fruitful vacation… in real life.

Craving a real vacation? Well get ready to log that PTO! Starting May 26, Michelob Ultra Organic Seltzer will be rolling out new social, TV, and digital out-of-home ads from FCB New York, encouraging people to trade the virtual habits they’ve come to accept for a chance to win a REAL 'Vacation in this Ad'. It’s as easy as snapping a photo of the QR code featured in the ads, which will route hard seltzer lovers to a website where they’ll be entered to win an exclusive, curated vacation with three of their friends or family inspired by the real fruit flavors of Michelob ULTRA Organic Seltzer’s Classic Collection.

“We’ve spent last summer sharing virtual hugs through digital screens and live streaming events from our living rooms; now with the nation starting to re-open and travel picking back up, the prospect of enjoying a real summer is within reach”  said Ricardo Marques, Vice President of Marketing, Michelob ULTRA. “Michelob ULTRA Organic Seltzer believes that real is always better, that’s why we will be rewarding our fans and their friends with an epic summer in real life experience.”