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Michael Hill Celebrates a Christmas to Remember with CHEP Brisbane

29/10/2023
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The campaign appears in Australia, New Zealand and Canada from today across TV, cinema, online, social, press, OOH and instore

Michael Hill Jeweller has today launched its Christmas campaign, showcasing how families can celebrate a Christmas to Remember through thoughtful gifting.

This year鈥檚 campaign follows the story of a family going through some changes, when the father embarks on a new relationship.

The film shows the impact that the new relationship has on his daughter, the challenges she faces in coming to terms with the change in her family dynamic, and her dad鈥檚 new love interest trying so hard to be accepted into the family.

Just as it seems all hope is lost, the teenage daughter delivers a gift that shows her acceptance of her dad鈥檚 new relationship, making it truly a Christmas to remember.

Michael Hill chief marketing officer, Jo Feeney, said, 鈥淭his Christmas, more than ever, people are looking for meaningful gifts that last long after the festive season. Jewellery is not only seen as one of the most thoughtful gifts, it鈥檚 also a lasting memory, marking special moments in life鈥.

Creative lead, Christy Peacock, added, 鈥淭his year鈥檚 story celebrates the special connection between dad and Evie, his teenage daughter. Evie鈥檚 surprise gift to dad鈥檚 new partner on Christmas Day is as much about showing her love for her dad as it is about welcoming a new member to the family.鈥

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