惭肠顿辞苍补濒诲鈥檚 Invites UK Customers to Unlock Tasty Offers and Prizes in 鈥楩estive Wins'
McDonald's UK has launched its 鈥楩estive Wins鈥 campaign with agency partner tms, which invites customers to tap to play and win magical giveaways through the 惭肠顿辞苍补濒诲鈥檚 app every day this November.
鈥楩estive Wins鈥 goes live on 1st November and will run throughout the month across the UK. The 惭肠顿辞苍补濒诲鈥檚 app will be transformed into an uplifting, interactive experience filled with festive fun, revealing feel-good food offers and over a million prizes available to win.
Leaning into the season鈥檚 generous spirit, 惭肠顿辞苍补濒诲鈥檚 wanted to deliver much needed joy for their customers, as the cost-of-living crisis continues to bite and the nation cuts back. The 鈥楩estive Wins鈥 promotional campaign offers 30 chances to get offers and prizes each day.
During the week, players all receive a guaranteed food offer, from 99p Big Macs to 20% off when they spend 拢15. At weekends there is the chance to instantly win exclusive merch like 惭肠顿辞苍补濒诲鈥檚 socks and festive jumpers, and cash giveaways of 拢1,000, 拢10 and 拢5, as well as cinema tickets. No food prizes will be awarded at weekends.
tms, the global company uniting technology, marketing and sourcing to drive transformational change for the world鈥檚 leading brands, developed the in-app digital experience and gaming mechanic to bring 鈥楩estive Wins鈥 to life for 惭肠顿辞苍补濒诲鈥檚 UK customers.
The visual identity, developed by tms, enhances the campaign鈥檚 celebratory feel. Festive-themed illustrations and animation sequences bring a burst of excitement to the app.
Kat Howcroft, digital 鈥 digital and media at 惭肠顿辞苍补濒诲鈥檚 commented, 鈥淚 am delighted that Christmas has come early for 惭肠顿辞苍补濒诲鈥檚 customers with our brilliant new promotion 鈥楩estive Wins鈥. I am so proud to see this campaign come to life, a digital first for 惭肠顿辞苍补濒诲鈥檚 UK, with 30 days of discounted food, prizes and very merry merchandise in our app serving as a festive treat for millions of our customers.
Gemma Downing, account director, Delivery at tms added, 鈥楩estive Wins鈥 cleverly leans into the spirit of the festive season through a fun, interactive and magical In-App experience. As customers look to the brands they love for generosity, 惭肠顿辞苍补濒诲鈥檚 is bringing it for an entire month in this unique 30-day celebration.鈥
惭肠顿辞苍补濒诲鈥檚 鈥楩estive Wins鈥 is supported by an above-the-line campaign developed by Leo Burnett, media planning by OMD, in-restaurant comms by Linney and eCRM Strategy by Armadillo. PR and owned and paid social executed by Oliver.
