McDonald鈥檚 Brings the Satisfaction This Festive Season
McDonald鈥檚, in partnership with Leo Burnett, is lighting up the festive season with its Christmas offering, The Gift of McDonald鈥檚. Part of the well-loved Fancy a McDonald's? brand platform, the fully integrated campaign celebrates those moments when, sometimes, we all need a break from the Christmas chaos, at McDonald鈥檚.
The campaign leads with a 60鈥 film, which follows two parents sitting in their car after a hectic day of checking off their Christmas to-do list and buying presents for their family. When they catch sight of the Golden Arches glowing in the distance, their spontaneous decision to visit McDonald's is vividly realised through a larger-than-life light show, accompanied by the energetic and unexpected soundtrack of Benny Benassi鈥檚 Satisfaction.
As the music crescendos, ribbons adorn the houses, signs point the way to McDonald鈥檚 with the phrase 'Go on, you deserve it鈥, inflatable Christmas characters line the path, while a tower block building unveils the layers of a Big Mac. Iconic McDonald鈥檚 characters make appearances throughout, lighting up the screen and guiding the parents toward an illuminated McDonald鈥檚 drive-thru, where they receive The Gift of McDonald鈥檚, reminding everyone of the joy a well-deserved reward brings amidst the holiday chaos.
The spot, directed by the award-winning Nicolai Fuglsig, renowned for ads such as Sony Balls and Coca-Cola It鈥檚 Mine, will make its debut on Sunday (17th November) during the highly anticipated premiere of I鈥檓 a Celebrity... Get Me Out of Here! on ITV at 9pm.
The Gift of McDonald鈥檚 extends beyond the screen with a nationwide McDonald鈥檚 Gift Drop that invites the public to search for 鈥榟idden鈥 gift tags across the UK. The tags found everywhere, from bus stops 鈥 including LED-lit panels 鈥 to in-restaurant, and TV screens, will give lucky 鈥榝inders鈥 the chance to unlock daily offers, and a chance to win free food and exclusive merchandise, only through the McDonald鈥檚 App. Accompanying The McDonald鈥檚 Gift Drop is a 20鈥 AV spot features a nostalgic, bouncing gift tag screensaver illuminated in festive neon lights.
In addition, McDonald鈥檚 is launching a limited-edition range of Christmas merchandise designed to bring some festive feel good into homes. From Grimace bucket hats, Birdie socks and McDonald鈥檚 Christmas lights, this exclusive gift collection offers both stocking fillers and collectibles. The merchandise will be available as part of the Gift Drop prize pool, as well as part of a limited drop on MyMcDonald鈥檚 Rewards tiers on the app, and available for purchase via the newly launched ecommerce site Golden Arches Unlimited ensuring fans can gift others a piece of McDonald鈥檚 magic this Christmas.
Rounding out the celebrations, McDonald鈥檚 new festive menu features delicious goodies like the Big Tasty, the new Cheesy McCrispy, and the indulgent Terry鈥檚 Chocolate Orange Pie庐. Accompanied by playful, 10鈥 promotional spots, these seasonal items make McDonald's the perfect festive escape for those seeking a moment to unwind.
Michelle Graham-Clare, chief marketing officer, S.V.P at McDonald's, said, "Christmas is a magical time, but it can also feel like a whirlwind. With long gift lists, crowded shops, and endless wrapping, it鈥檚 easy to forget to take a moment for yourself or with your loved ones. That鈥檚 why we鈥檙e reminding everyone that the perfect festive break is always just around the corner. With 鈥楾he Gift of McDonald鈥檚,鈥 we aim to capture those small moments of lightness and joy, from festive gift tags to our seasonal menu and exclusive merchandise."
Andrew Long and James Millers, executive creative directors at Leo Burnett added, 鈥淭his Christmas, we鈥檙e celebrating the well-deserved gift of McDonald鈥檚 in all the moments our customers need it most. From showcasing the feeling of joy an invite to McDonald鈥檚 creates with an epic light show, to delighting fans with an epic gift drop, this campaign sets out to ensure everyone can enjoy some McDonald鈥檚 satisfaction.鈥
Creative and social were led by Leo Burnett, with RED Consultancy managing PR, social, and events, while OMD UK handled media planning and buying. tms led on the promotion, digital experience, ecommerce shop and prize pool. Linney supported BTL and POP communications, and Armadillo managed CRM.
